Business Innovations
Business innovation development is one of the driving forces for business growth and competitiveness. The company is committed to creating innovations to improve the quality of life in society while simultaneously striving to grow the business with minimal environmental impact.
Guidelines
- Establish an innovation development unit for products and services, listening to the opinions of stakeholders to review and develop innovations.
- Promote corporate values and culture that encourage employees to be creative.
- Promote innovation development that creates value for the business, economy, society, and the environment.
Creation of innovation for sustainability
New product “Solar cell loans”
In 2023, the company introduced the "Solar Cell Loan" as an extension of its flagship product, the Pay Later Loan, aimed at fostering and facilitating access to clean energy on a household level. This initiative aligns with our commitment to expanding our product portfolio to comprehensively cater to the diverse needs of our customers while also promoting sustainability and environmental responsibility. The solar cell loan not only offers a sustainable solution but also promises long-term cost savings. With a credit limit of up to 40,000 baht, customers have the flexibility to repay the loan over a period ranging from 6 to 60 months. Throughout 2023, the company disbursed loans totaling more than 1.86 million baht, resulting in a reduction of approximately 170 tons of carbon dioxide emissions
Developing the application of Muang Thai 4.0
In 2023, there was an increase of more than 52% in user accounts of the Muang Thai 4.0 application compared to the previous year. The Muang Thai 4.0 application has been designed to address all the problems and needs of customers in the digital age and provide customers with convenience in conducting various financial transactions, such as accessing financial information, checking details of the company's various products, adjusting contracts, and paying installments. As well as viewing information about nearby branches or contacting the company. In addition, payments are transactions made through the digital payment channel, which helps reduce the amount of paper used in issuing slips or receipts from branches. Thus, customers do not have to store and can check past payment history at any time. It also allows the company to increase efficiency in providing services. Through capturing, collecting, and analyzing data, it is more convenient and faster.
The company regularly reviews feedback from users through various channels and uses it to continually improve its operations. This effort aims to enhance convenience and speed in service delivery for the company's customers. Collaboration with commercial banks, foreign banks, and specialized financial institutions has been initiated to expand payment channels across banks through automatic teller machines and conduct financial transactions via electronic channels. Additionally, new marketing channels have been introduced by updating personal loan offers through the application, making it easier for customers to access.
